Shu

Name: Shu
Brand: My Store
Price: 3287.00 SEK
Availability: InStock

Eau de Parfum 100ml

3 287 kr

Feminine Unisex Masculine

Top Notes

Ozonic Note

Bergamot

Petitgrain

Middle Notes

Solar Notes

Sea Notes

Fig

Base Notes

Amberwood

Labdanum

Ambroxan

Description

Shu – Eau de Parfum 100ml

An Atmosphere of Your Own

Like the first breath of dawn over ancient sands, Shu rises with the whisper of divine air. The fragrance opens with a bright, ethereal blend of Ozonic Notes, Bergamot, and Petitgrain, evoking the god’s first act of creation — the moment he lifted the heavens from the earth, filling the space between with pure, living atmosphere.

As the day unfolds, radiant Solar Notes blaze with warmth, mingling with cool Sea Notes that echo the waters of creation. The sweet, green presence of Fig emerges at the heart, symbolizing the flourishing of life under Shu’s invisible hands. It is a balance between vitality and serenity — a harmony of light and breath.

When dusk arrives, Amberwood, Labdanum, and Ambroxan settle into a golden veil of warmth. The air feels grounded yet infinite — a calm that bridges heaven and earth. Softly resinous and luminous, Shu’s final accord captures the eternal stillness after creation, when peace and order reign over chaos.

Shu – Eau de Parfum 100ml is a tribute to air itself — unseen yet essential, light yet powerful. A fragrance of balance, vitality, and transcendence; an atmosphere entirely your own.

Fragrance Family: Fresh Woody Amber
Concentration: Eau de Parfum (Long lasting)
Gender: Masculine
Size: 100ml

Top Notes: Ozonic Notes, Bergamot, Petitgrain
Heart Notes: Solar Notes, Sea Notes, Fig
Base Notes: Amberwood, Labdanum, Ambroxan

Story

The Legend of Shu – The Breath Between Heaven and Earth

Born of Atum, the self-created god, Shu became the embodiment of air, light, and balance — the invisible force that holds the world in harmony. With his strength, he lifted the sky goddess Nut away from the earth god Geb, giving space for creation to breathe and flourish.

Shu’s essence was that of calm order amid chaos — the quiet power of the wind, the clarity of sunlight, and the equilibrium that sustains life. He was husband to Tefnut, father to Nut and Geb, and grandfather to the gods who shaped Egypt’s divine lineage. Depicted with feathers upon his head, he symbolized the breath of life, the space of peace, and the courage to carry the weight of the heavens.

Shu Eau de Parfum captures this sacred stillness. Bergamot and Ozonic Notes evoke divine air, Sea Notes and Fig represent the fertility of life, and Amberwood with Labdanum anchors the fragrance in timeless warmth. It is both grounding and uplifting — a scent that honors the balance between heaven and earth.

To wear Shu is to wear calm strength — the breath of creation, the peace of balance, the fragrance of divine air.